Publicity Campaigns

NRC is a Perth media publicity campaign specialist. We have a long and successful track record in handling local, national and international publicity and associated activities.

Elements an NRC publicity campaign will include are:

  • Publicity strategy and campaign development
  • Copywriting and distribution of motivating and effective media releases
  • Production and copywriting of press kits
  • Media and influencer liaison
  • Securing coverage via editorial, interviews, features, reviews, and online and social posts
  • Concept and management of photo shoots
  • Media drops / gifting

Our press releases are targeted to NRC’s comprehensive database of WA media, influencers and stakeholders. All our campaigns are backed by an in-house media monitoring service, with comprehensive client reporting with metrics for clients to measure ROI.

NRC specialises in Perth media publicity tours, VIP talent and media conferences, and ‘big idea’ media stunts.

Some of our memorable campaigns and publicity stunts include:

  • Managing PR for the 2020 Le Dîner en Blanc – Perth with the secret location revealed as Optus Stadium 
  • The CEO of MSWA abseiling down Perth’s tallest building and illuminating it red
  • Hosting Sam Worthington – international actor publicity tour for DRIFT
  • Daniel Ricciardo burning down Riverside Drive in his F1 Red Bull car for Perth Speed Fest
  • Transforming the exterior and interior of Leederville’s Luna Cinema into Wes Anderson’s GRAND BUDAPEST HOTEL
  • Hilarious live to air hypnosis stunts on TV and radio with Matt Hale